Amazon Barcode Requirements
Historically, Amazon had few barcode requirements – anyone could list any product on Amazon using any barcode number, as long as that barcode number wasn’t already being used for another product on Amazon. However, this caused problems for legitimate sellers if they found their number had been stolen by someone else.
If Amazon decides to check the numbers (and it is unclear whether they check many barcode numbers), then our barcode numbers can be seen on the GS1 database
More recently, Amazon seems to be trying to stop branded products (big brands) being listed on Amazon using barcode numbers other than the original brand – possibly to stop pirating, or illicit listings. To enforce this, Amazon is enacting tighter restrictions on barcode numbers – although the implementation of this policy seems to vary a lot.
We have customers that are continuing to be able to use our barcode numbers to list their products on Amazon. We presume that is because if Amazon decides to check the numbers (and it is unclear whether they check many barcode numbers), then our barcode numbers can be seen on the GS1 database (hence showing that they are of GS1 origin – although the listing will show the original licensee) and also because our customers can list their product details alongside the barcode at barcodesdatabase.org, which also feeds to other databases such as eandata.com. This helps our customers prove to Amazon that the barcode numbers are legitimate. Note: we cannot update the GS1 GEPIR database – no barcode resellers can do this – GS1-US don’t want any competition and hence won’t update this database.
We can also offer a 60-day money-back guarantee – if you buy our barcodes and then find they can’t be used on Amazon (with us helping to get past any minor problems or questions if they arise), then we will give you a full refund.
Also, we have been advised by customers that Amazon require their website address (URL) on the barcodes invoice – so please let us know (when you purchase barcodes or later) that you would like your website address on the invoice/receipt.
For information on how to successfully list your product with Amazon, watch our video here with a step-by-step guide on the process.
Feel free to make contact if you have any questions.